Apple has officially launched the Apple Store app in India as it continues with its growing presences in the country. The dynamic new app is specially created to bring personalized and smooth shopping experiences directly to Indian customers through direct access to Apple’s innovative products and services.
“At Apple, our customer is at the center of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s Head of Retail Online.
A dynamic shopping experience
The Apple Store app is designed to meet customer needs. It features an easy-to-use layout for browsing, shopping, and learning about Apple products. Key features include:
1. Dedicated tabs for effortless navigation
- Products Tab: A single hub to explore Apple’s latest devices, accessories, and services. Customers can learn about programs like Apple Trade In and financing options.
- For You Tab: This personalized section curates recommendations, highlights saved items, and provides timely updates tailored to individual preferences.\
- The Go Further Tab connects users with Apple’s experts for online Personal Setup sessions and offers tips through short videos. Customers can also sign up for complimentary Today at Apple sessions, enhancing their ability to maximize the potential of their devices.



Product customization and personalization
Apple continues to lead the way in personalization with exciting options available on the app:
- Mac Customization: Choose upgraded chips, memory, and storage.
- Free Engraving: Add an emoji, name, or initials to products like AirPods, iPads, and AirTags in eight different languages.
- Digital Gift Messages: Coming soon, users can add a personalized touch to their gifts with scheduled digital messages.
Simplified delivery and pickup options
The app makes receiving Apple products hassle-free with streamlined delivery and pickup services. Customers can opt for home delivery or pick up their orders from local Apple Stores, ensuring fast and convenient access to their purchases.
The app helps in making receipt of Apple products hassle-free, with streamlined delivery and pickup services. Customers may choose home delivery or pick their orders from nearby Apple Stores, thus ensuring the products with the fastest, most convenient access is possible.
Strengthening Apple’s presence in India
The launch of the Apple Store app comes after the successful opening of Apple’s first two retail stores in India, one in Mumbai and the other in Delhi, in April 2023. The company plans to expand further with additional stores in Bengaluru, Pune, and other major cities in the near future.
Download the Apple Store app today from the App Store and unlock the best of Apple, right at your fingertips.