The OnePlus 6 has been officially launched now and it is seemingly being received by the media pretty well, for what it is worth. With the low price tag, OnePlus 6 manages to bestow of the legacy, while reducing the very sacrifices its predecessors made, minutely.
Post the global and Indian launch, OnePlusrecently outed its achievement – a staggering sales record of Rs. 100 crores (approximately $14.6 Million) within the first 10 minutes of the OnePlus 6 sale in India. The sale opened at 12:00 PM IST on 21st May 2018, exclusively for the OnePlus community and Amazon Prime members on OnePlus’s official site and Amazon India respectively. The open sales across all online and offline OnePlus retail platforms commenced later on 22nd May 2018.
Commenting on the sales, Vikas Agarwal, General Manager – India, OnePlus said,
“OnePlus 6 is our best ever smartphone that offers a perfect balance of performance and design to give our community a device that is both supremely powerful and extremely easy to use. We are truly humbled by the unprecedented response that reflects the highest level of customer satisfaction and the strong trust in the brand. It is also a great validation of our focused approach and long-term commitment to the Indian market.”
OnePlus also organized pop-up events simultaneously catering to over 25,000 fans across 26 cities around the world. In India, OnePlus 6 pop-ups were organized across 8 major cities including Mumbai, Delhi, Bangalore, Hyderabad, Pune, Ahmedabad, Kolkata and Chennai on 21st and 22nd of May, 2018. Excited fans and aficionados gathered to be the first to experience and purchase the all-new OnePlus 6 and also meet the OnePlus team and their favorite celebrity at the pop-up event. This year, celebrities like Guru Randhawa, Aditi Rao Hydari, and Chitrangada Singh among several others were also invited at the pop-up events in India. OnePlus pop-ups played a major to build and engage the OnePlus community. OnePlus pop-up events allow the brand to interact and engage with consumers and thus aim to build long-term relations with profitability.
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