At the most recent iPhone 15 launch event, Samsung couldn’t help but poke fun at its bitter rival Apple. Samsung tweeted about the iPhone 15 with the message, “This one REALLY could have used ‘one more thing‘,” in what appears to be an effort to inject some comedy into the competitive nature of the tech industry.
This one REALLY could have used “one more thing”
— Samsung Mobile US (@SamsungMobileUS) September 12, 2023
This playful allusion was made to Apple’s custom of shocking their audience with a surprise announcement or product reveal at the conclusion of their product launch events. The tweet sparked a variety of responses, from pleased laughter to eyebrow-raising skepticism, as you might anticipate.
Some users laughed out loud at Samsung’s joke, praising the company’s deft exploitation of a well-known catchphrase against its originator. But not everyone found it funny. The message was derided as unnecessary and petty by critics, who claimed that such competitive taunting was beneath the dignity of two tech titans.
Of course, this isn’t the first time Samsung has mocked Apple. In 2017, Samsung produced a remarkable commercial that exposed the ongoing competition between the two tech behemoths by making fun of Apple’s decision to eliminate the headphone jack from its iPhones and the notch of the iPhones.
Within the technology industry, the rivalry between Samsung and Apple is legendary. These two titans are constantly competing with one another in a high-stakes game of one-upmanship, trying to outdo one another with their most recent developments and product introductions. Although it appears to be humorous, Samsung’s tweet serves as a reminder that this intense fight is far from over.
To give some perspective, the term “One More Thing” has been a catchphrase for Apple since the early 1990s. It has come to be associated with Apple’s product launch events, frequently denoting a surprise disclosure that leaves spectators anticipating that additional piece of innovation.
On September 12, 2023, the iPhone 15 made its debut. It had a new look, a faster processor, and a better camera. It did not, however, provide any novel elements that would ordinarily call for the employment of the well-known “One More Thing” tagline.
Samsung’s tweet drew a range of responses. Given Samsung’s history of sharing design cues with Apple devices, such as the Samsung Galaxy S6’s similarity to the iPhone 6, some fans praised the move’s irony and humor, while others slammed it as hypocritical.
Defenders of Samsung’s tweet contended that it was a lighthearted joke meant to give the continuing competition a playful edge. They highlighted that it wasn’t meant to be taken seriously and was just a playful way for Samsung to make fun of its powerful rival.
In the big picture, it’s unclear whether Samsung’s tweet will actually affect how many iPhone 15s are sold. The competition for innovation and customer loyalty between these digital giants is undoubtedly fierce, but it is also undeniable that their rivalry continues to enthral and fascinate audiences.
