- Samsung is nearing a partnership with Perplexity AI to integrate its search and assistant technology into future Galaxy devices.
- The deal may include preloading Perplexity’s app and embedding its AI features into Samsung’s browser and Bixby assistant.
- Samsung Perplexity partnership could reduce reliance on Google and aligns with broader trends in mobile AI integration.
Samsung Electronics is said to be near signing Samsung Perplexity partnership, marking an important move toward artificial intelligence integration for all devices. The partnership is expected to include both a strategic investment in Perplexity AI Inc. and native software integration that may redefine how Samsung devices handle search and voice assistance.
Samsung Perplexity partnership to power built-in search and assistant features
Samsung and Perplexity are in advanced talks to preload the AI startup’s app and assistant on future Samsung smartphones and tablets. The integration would also bring Perplexity’s AI search technology into the Samsung Internet browser and potentially into its Bixby virtual assistant.
These features could debut as early as the Galaxy S26 lineup in 2026, pending final agreement details. If implemented, Perplexity’s assistant may become a default option on Samsung devices, alongside or instead of Google Search and other AI platforms.
Samsung plans strategic investment in Perplexity AI
Samsung is also preparing to take part in Perplexity’s upcoming funding round, reports Bloomberg, and it may raise $500 million at a valuation of $14 billion. If finalized, Samsung’s investment would serve both strategic and technological purposes, giving the company early access to Perplexity’s evolving AI tools.
AI ecosystem expansion and competitive implications
Samsung Perplexity partnership may present reciprocal advantages. For Samsung, it is a strategic realignment, one that is similar with the strategy Apple Inc. has followed of having multiple AI partners to enhance device capability. For Perplexity, the agreement would greatly increase its user base and solidify its place as a credible option for Google or ChatGPT integrations.
The companies have said they have considered building a shared AI operating system and an AI agent hub integrating Perplexity tools and other assistant platforms, with the goal of providing a seamless, cross-platform user experience.
Apple has also considered a possible partnership with Perplexity, Bloomberg News reported. Apple executive Eddy Cue confirmed recent antitrust hearings about active negotiations.
Though not officially confirmed, the Samsung-Perplexity partnership looks like a major move to reshape mobile AI. By expanding its AI tools, Samsung aims to lead a rapidly evolving world where search, voice, and generative AI become part of daily life.
