- Upcoming Apple products 2026 will introduce a budget MacBook with A18 Pro chip, aimed at students and first-time Mac users looking for performance at a lower price.
- Upcoming Apple products 2026 will push performance forward with M5-powered MacBook Air and MacBook Pro, built for AI tasks, editing, and heavy professional workflows.
- Upcoming Apple products 2026 will expand beyond laptops with a new high-refresh-rate Studio Display, iPhone 17e, and refreshed iPads, showing Apple’s focus on upgrading the full ecosystem.
Apple appears to be preparing for a major hardware refresh after a relatively quiet start to the year. The focus on upcoming Apple products in 2026 suggests the company is gearing up for a wide-ranging update across Macs, iPads, iPhones, and accessories. According to Bloomberg’s Apple analyst Mark Gurman, several new devices are close to launch, indicating that consumers may soon see meaningful upgrades across multiple price segments.
A more affordable MacBook may be on the way
One of the most discussed possibilities is a more affordable MacBook. Instead of using Apple’s M-series processors, this model may feature the A18 Pro chip, the same class of processor used in recent iPhones, which should still deliver strong performance for daily tasks such as browsing, streaming, and document work.
Rumors suggest the device could include the following:
- A 12.9-inch display
- A thin and lightweight design
- Bright color options
- A lower price point aimed at students and first-time buyers
M5 MacBook Air and Pro to focus on performance
Apple is also expected to refresh the MacBook Air and MacBook Pro with next-generation M5 chips. Rather than introducing major design changes, these updates are likely to focus on performance and efficiency.
Users can expect faster speeds for AI-powered tasks, smoother video editing, improved multitasking, and longer battery life. For many users, these practical improvements matter more than visual changes. The M5 generation may also further Apple’s push toward on-device AI processing.
Studio Display upgrade could enhance visual experience
Another anticipated update is a refreshed Studio Display. Reports suggest Apple may use Mini-LED technology and a higher refresh rate, possibly 90Hz or 120Hz, offering smoother motion, improved brightness, and better contrast.
Creative professionals and longtime Mac users have requested such upgrades for years, which makes this a potentially significant improvement for visual workflows.
iPhone and iPad updates also expected
Apple’s upcoming hardware cycle is expected to extend beyond Macs. Reports indicate the company may introduce a new entry-level iPhone 17e model, expanding its lower-cost smartphone lineup.
Meanwhile, the iPad Air could transition to the M4 chip, delivering improved performance for productivity and creative tasks. The base iPad may also gain support for Apple Intelligence, bringing AI-powered features to a broader audience and strengthening ecosystem integration.
Overall, the upcoming Apple products in 2026 appear focused on practical upgrades rather than flashy redesigns. If the rumored budget MacBook launches at a competitive price, it could impact the entry-level laptop market. At the same time, performance improvements in M5-powered Macs and enhancements to displays and iPads suggest Apple is refining its ecosystem for everyday usability.
