Microsoft tests free Xbox cloud gaming with ads for Xbox insiders

Jeeva Shanmugam
4 Min Read
Highlights
  • Xbox Free Cloud Gaming is now being tested with Xbox Insiders, allowing players to stream select games they already own.
  • Instead of paying a monthly fee, players simply watch a short advertisement before each session starts.
  • The early trial limits each cloud gaming session to 60 minutes and marks Microsoft's first public step toward a possible ad-supported Xbox cloud gaming service.

Cloud gaming has mostly been tied to paid subscriptions. If you wanted to stream Xbox games, Game Pass was usually part of the deal. That might not stay true for long. Microsoft has started testing Xbox free cloud gaming for Xbox Insiders.

The idea is simple. If you already own a supported game, you can stream it from the cloud without paying for Game Pass. The only thing you have to do first is watch a short advertisement before the session begins. It is still an early test, so not everyone can try it yet. But it gives us a pretty clear idea of where Xbox cloud gaming could be heading. Let’s talk about it.

Microsoft is trying something different with Xbox free cloud gaming

What changes with Xbox free cloud gaming?

The biggest change is that Game Pass is no longer required for this test. Instead of paying every month, Microsoft is asking players to spend a few seconds watching an ad before launching a game. After that, the game runs normally.

Microsoft says there will be no advertisements during gameplay, so once the session starts, nothing should interrupt you. That is probably the most important part of this whole test. Nobody wants a game to pause, and an ad suddenly appears.

Image Credits: Billy Freeman, via Unsplash

There is one catch

This version of Xbox free cloud gaming is not unlimited. Each cloud session is capped at 60 minutes. When the hour ends, players will need to start another session if they want to keep playing; it is a limit we have already seen on some entry-level cloud gaming services, so it is not really unexpected. For casual gaming, though, an hour is enough for many people.

Why is Microsoft doing this now?

This test did not appear out of nowhere. Last year, reports suggested Microsoft was working on an ad-supported cloud gaming option. This insider preview looks like the first real version of that plan. The timing is interesting too.

Xbox hardware has become more expensive, and Game Pass pricing has also increased over the past few years. Because of that, Xbox free cloud gaming could become a cheaper way for players to access cloud gaming without adding another subscription.

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Microsoft is also facing more competition than before. Amazon has been expanding Luna and putting the service in front of more users. Giving players a free streaming option could help Xbox keep people inside its own ecosystem.

Overall, it is only a test, so things can still change before a wider release. Even so, Xbox’s free cloud gaming feels like a practical idea. Watching one short ad before playing is something many players may accept if it means they can stream games they already own without paying for another monthly plan.

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Highlights
  • Xbox Free Cloud Gaming is now being tested with Xbox Insiders, allowing players to stream select games they already own.
  • Instead of paying a monthly fee, players simply watch a short advertisement before each session starts.
  • The early trial limits each cloud gaming session to 60 minutes and marks Microsoft's first public step toward a possible ad-supported Xbox cloud gaming service.

Cloud gaming has mostly been tied to paid subscriptions. If you wanted to stream Xbox games, Game Pass was usually part of the deal. That might not stay true for long. Microsoft has started testing Xbox free cloud gaming for Xbox Insiders.

The idea is simple. If you already own a supported game, you can stream it from the cloud without paying for Game Pass. The only thing you have to do first is watch a short advertisement before the session begins. It is still an early test, so not everyone can try it yet. But it gives us a pretty clear idea of where Xbox cloud gaming could be heading. Let’s talk about it.

Microsoft is trying something different with Xbox free cloud gaming

What changes with Xbox free cloud gaming?

The biggest change is that Game Pass is no longer required for this test. Instead of paying every month, Microsoft is asking players to spend a few seconds watching an ad before launching a game. After that, the game runs normally.

Microsoft says there will be no advertisements during gameplay, so once the session starts, nothing should interrupt you. That is probably the most important part of this whole test. Nobody wants a game to pause, and an ad suddenly appears.

Image Credits: Billy Freeman, via Unsplash

There is one catch

This version of Xbox free cloud gaming is not unlimited. Each cloud session is capped at 60 minutes. When the hour ends, players will need to start another session if they want to keep playing; it is a limit we have already seen on some entry-level cloud gaming services, so it is not really unexpected. For casual gaming, though, an hour is enough for many people.

Why is Microsoft doing this now?

This test did not appear out of nowhere. Last year, reports suggested Microsoft was working on an ad-supported cloud gaming option. This insider preview looks like the first real version of that plan. The timing is interesting too.

Xbox hardware has become more expensive, and Game Pass pricing has also increased over the past few years. Because of that, Xbox free cloud gaming could become a cheaper way for players to access cloud gaming without adding another subscription.

Keep up with the tech that actually matters.

From breaking news to deep dives, TrueTech brings you the tech stories worth knowing.
Add us as a preferred source on Google Search for quicker access to our coverage.

Add TrueTech as a preferred source on Google

Microsoft is also facing more competition than before. Amazon has been expanding Luna and putting the service in front of more users. Giving players a free streaming option could help Xbox keep people inside its own ecosystem.

Overall, it is only a test, so things can still change before a wider release. Even so, Xbox’s free cloud gaming feels like a practical idea. Watching one short ad before playing is something many players may accept if it means they can stream games they already own without paying for another monthly plan.

Share This Article
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