169 million units of smartphones were shipped in India in 2021, says CR

Aadil Raval
By Aadil Raval
4 Min Read

169 million units were shipped in 2021 in India which is the highest number to date. According to Counterpoint Research’s Market Monitor research, the Indian shipment grew by 11% YoY totaling 169 million units shipped in 2021 alone, and the demand was so high that saw 8% YoY decline in December quarter shipment due to supply issues.

The year 2021 saw a lot of turbulence be it the global component shortage or the second COVID-19 wave, however, the smartphone industry in India has flourished due to many reasons. This includes affordable smartphones in the mid and high tiers with discounts and promotions and a series of financing options that made the industry grow by over 1/10th of the same period last year.

Talking about the numbers, the Indian smartphone market comprises more than a dozen smartphone makers. However, Xiaomi ruled at the top with a 24% market share in 2021 which is a slight decrease from 2020. In Q4 2021, Xiaomi reported a 21% market share while it was at 26% in Q4 2020.

Proceeding further, Samsung stood at the second position with an 18% market share depleting by 3% from 2020. Its Q4 market share in 2021 and 2020 was at 16% and 20% respectively. In Q4, the company picked up 3rd position albeit the YoY market share makes it at the second position.

Vivo took a lion share of 15% which is a percent more than Realme at 14% and finally Oppo took a bit of the pie at 10% all arranged in chronological order after Xiaomi and Mi.

169 million units of smartphones were shipped in India in 2021, says CR

However, the Q4 2021 market share in India states Realme took the lead at 17% followed by Vivo (at 13%) at fourth followed by Oppo at 9%.

According to the CR report, Xiaomi made its existence sound dominant in the premium INR30,000+ tier recording a 256% YoY growth. On the contrary, Samsung registered higher retail ASP in the year 2021 with a 28% share for smartphones priced between INR20,000 to INR45,000.

Moving on, the Cupertino-based Apple recorded as one of the highest growing brands in the country recording a 108% YoY growth in the INR 30,000+ segment thanks to the aggressive sales campaign for both iPhone 12 and 13 series. Transsion Group comprising of Tecno, Infinix, made a whopping 55% YoT growth last year with 10 million shipments recorded together.

The top 5 companies in India have a huge 81% of the market share while others get a measly 19% up their sleeves.

The Indian smartphone industry recorded a total of 169 million units shipment in 2021 while the average selling price (ASP) in 2021 grew by 14% YoY reaching $227 considering many factors responsible for the hike in prices such as component shortages and increased priced, premium segment getting most of the input from OEMs and so on.

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169 million units were shipped in 2021 in India which is the highest number to date. According to Counterpoint Research’s Market Monitor research, the Indian shipment grew by 11% YoY totaling 169 million units shipped in 2021 alone, and the demand was so high that saw 8% YoY decline in December quarter shipment due to supply issues.

The year 2021 saw a lot of turbulence be it the global component shortage or the second COVID-19 wave, however, the smartphone industry in India has flourished due to many reasons. This includes affordable smartphones in the mid and high tiers with discounts and promotions and a series of financing options that made the industry grow by over 1/10th of the same period last year.

Talking about the numbers, the Indian smartphone market comprises more than a dozen smartphone makers. However, Xiaomi ruled at the top with a 24% market share in 2021 which is a slight decrease from 2020. In Q4 2021, Xiaomi reported a 21% market share while it was at 26% in Q4 2020.

Proceeding further, Samsung stood at the second position with an 18% market share depleting by 3% from 2020. Its Q4 market share in 2021 and 2020 was at 16% and 20% respectively. In Q4, the company picked up 3rd position albeit the YoY market share makes it at the second position.

Vivo took a lion share of 15% which is a percent more than Realme at 14% and finally Oppo took a bit of the pie at 10% all arranged in chronological order after Xiaomi and Mi.

169 million units of smartphones were shipped in India in 2021, says CR

However, the Q4 2021 market share in India states Realme took the lead at 17% followed by Vivo (at 13%) at fourth followed by Oppo at 9%.

According to the CR report, Xiaomi made its existence sound dominant in the premium INR30,000+ tier recording a 256% YoY growth. On the contrary, Samsung registered higher retail ASP in the year 2021 with a 28% share for smartphones priced between INR20,000 to INR45,000.

Moving on, the Cupertino-based Apple recorded as one of the highest growing brands in the country recording a 108% YoY growth in the INR 30,000+ segment thanks to the aggressive sales campaign for both iPhone 12 and 13 series. Transsion Group comprising of Tecno, Infinix, made a whopping 55% YoT growth last year with 10 million shipments recorded together.

The top 5 companies in India have a huge 81% of the market share while others get a measly 19% up their sleeves.

The Indian smartphone industry recorded a total of 169 million units shipment in 2021 while the average selling price (ASP) in 2021 grew by 14% YoY reaching $227 considering many factors responsible for the hike in prices such as component shortages and increased priced, premium segment getting most of the input from OEMs and so on.

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A wordsmith, a kin tech observer, a sci-fi fanatic and a scientific documentary buff.
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