- Apple Music Connect is a new hub for labels and distributors to manage promotional content on Apple Music.
- It includes tools to create artwork, social posts, and marketing assets for music releases.
- Partners can pitch upcoming music for playlist and editorial consideration.
Apple has launched Apple Music Connect, a dedicated system that allows music labels and distribution partners to handle promotional materials and artist marketing on Apple Music. The resource acts as a centralized hub where industry teams can upload assets, organize marketing materials, and coordinate how artists and releases are presented on the streaming service.
A central hub for music promotion
Apple Music Connect is designed to simplify promotional workflows. By bringing multiple functions into one system, Apple wants to help partners deliver accurate content and keep artist branding consistent across playlists, editorial features, and marketing campaigns.
Tools to support releases
The platform includes a range of integrated tools that support different stages of music promotion. Partners can create promotional artwork and visual assets to accompany new releases to ensure campaigns appear cohesive across Apple Music and external channels.
The hub also enables labels and distributors to submit detailed information about upcoming projects through Apple Music Pitch. This allows Apple Music’s editorial teams to review releases for potential playlist placements and feature coverage.
In addition, partners can upload press photos and other media assets requested for editorial use, ensuring that artist imagery and promotional materials meet platform standards. The system also generates ready-made social media templates for announcing milestones, playlist placements, and new music launches.
Apple Music Connect further includes a central dashboard where organizations can manage access, permissions, and workflow tools. Marketing support features allow partners to create affiliate links, embeddable players, badges, and QR codes to extend promotion beyond the Apple Music app.
Built for industry, not fans
Unlike consumer-facing features, Apple Music Connect focuses strictly on professional promotion and coordination. The platform is designed to improve collaboration between Apple Music and rights holders rather than act as a fan engagement space.
Separate from the former social platform
Apple has clarified that this version of Apple Music Connect is unrelated to its earlier social feature of the same name. The previous platform, launched in 2015, allowed artists to share posts directly with listeners but was discontinued in 2018 following limited adoption. It joined Ping, Apple’s earlier music social network, which shut down in 2012.
