Apple is known for modesty, beautiful design and of course, off the charts pricing. Today presents the California-based company; a product photo book termed “Designed by Apple in California.”
The picture book devoted to the memory of its co-founder and former CEO, Steve Jobs, elicits Apple’s design through all of their pictured products of the past and until now. Talking about numbers, the book features a total of 450 photos inclusive of all Apple products that ever existed, presented in vivid colors, contrasted against a plain white background – classic Andrew Zuckerman fashion (the photographer). And, John Ive’s comment, of course, cannot be ignored here:
“While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.”
“We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.”
The photo book is a linen-bound hardcover volume and will be made available in two different sizes: 10.3 inches x 12.75 inches for $199 (~Rs.13,500/-) and 13 inches x 16.25 inches for $299 (~Rs.25,500/-) The books can be purchased online through Apple’s website and at select Apple stores from today i.e. November 16th, Wednesday. There is no word about the books coming to India.
