- Google rebrands Find My Device to Find Hub, adding UWB support, satellite connectivity, airline integration, and new tracking partners.
- Ultra-wideband (UWB) support via Moto Tag enables highly precise location tracking, debuting later this month.
- Satellite connectivity and airline tag-sharing features are set to roll out by 2026, boosting Find Hub’s reliability for travelers.
Google has officially rebranded its popular Find My Device service to Find Hub, representing a milestone development in Android users’ ways of finding devices, personal belongings, and even people. The action indicates the platform’s enhanced capabilities and closer integration with an extensive range of partners and technologies.
Beyond devices
Since its release, Find My Device has helped users in finding lost Android smartphones, tablets, and wearables. With the move to Find Hub, Google is taking the service to a full-fledged location ecosystem that includes support for Bluetooth tags, ultra-wideband (UWB) tracking, and even satellite connectivity.
As per Google’s official statement, the redesigned Find Hub makes users not only able to locate their devices but also luggage, sporting gear, and loved ones, thanks to partnerships with an increasing number of third-party companies.
New features and partner integrations
As part of this rebrand, Google is introducing several new features aimed at improving user convenience and item tracking accuracy:
- Bluetooth Tag Partnerships: Brands like July and Mokobara are now offering luggage with built-in tracking capabilities. Pixbee is adding a fun twist with Disney-themed Bluetooth tags.
- Sporting Equipment Integration: Outdoor enthusiasts can now track their skis with new integrations from Peak.
- Ultra-Wideband Technology: Beginning later this month, Find Hub will support UWB-enabled tags, starting with the new moto tag, allowing for precise nearby finding, similar to what Apple’s AirTag users experience.
Satellite connectivity and travel integration
Google has also confirmed that satellite connectivity is coming to Find Hub later in 2025. This upgrade allows users to stay connected and locate friends or belongings even in areas without cellular service, such as remote hiking trails or during international travel.
Additionally, Find Hub will soon integrate with major airline systems, making it easier for users to share the location of their tagged luggage with partnered carriers. This feature is expected to launch in early 2026, streamlining the process of locating and recovering lost baggage.
Privacy and security
Google highlighted that location data being shared through Find Hub is end-to-end encrypted so that only the users and people they choose to share information with can see it. The service still maintains Android’s strong privacy features, such as real-time alerts and opt-in tracking.
