- Apple will host a “Special Apple Experience” event on March 4, 2026, at 9:00 a.m. ET.
- The event will be held in person across New York, London, and Shanghai.
- Reports say upcoming Mac, iPad, iPhone, and other hardware updates could be previewed.
Apple has announced a new media event titled the ‘Special Apple Experience,’ scheduled for March 4, 2026, at 9:00 a.m. Eastern Time. The event will be held in person across three cities, New York, London, and Shanghai, with invitations sent to select members of the media.
Unlike Apple’s traditional product launch keynotes, this event is described as a smaller, hands-on experience. The invite does not mention any livestream or public presentation, and Apple has not confirmed which products will featured.
A different kind of Apple event
By calling it a Special Apple Experience, Apple is signaling a more interactive format rather than a stage-based announcement. Media attending the sessions are expected to get direct access to devices, product demonstrations, and briefings from Apple representatives.
Apple has used similar formats in the past when introducing updated products, especially during its spring release cycle.
Products expected at Special Apple Experience
Although Apple has not shared official details, several reports suggest new hardware announcements could be close. According to MacRumors, multiple product updates are believed to be in development and may launch in the coming weeks.
These reported updates include a new iPhone model referred to as the iPhone 17e. Refreshes to the MacBook Pro lineup featuring M5 Pro and M5 Max chips are also widely expected. Tablet updates may arrive as well, including a new iPad Air and an updated entry-level iPad.
Industry reports also mention the possibility of a refreshed Studio Display, a new Apple TV, and an updated HomePod mini. There are also claims that Apple could introduce a lower-cost MacBook powered by an A18 chip. Apple has not confirmed any of these products.
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Global hands-on sessions
Hosting the Special Apple Experience across three major cities allows Apple to engage media worldwide at the same time. Hands-on events typically give journalists early access to test devices, review features, and share first impressions.
Such sessions often come with product announcements or happen soon after launches.
No public viewing details
So far, Apple has not announced any way for the public to watch the event. There is no confirmation of a livestream or video presentation. If announcements are made, Apple may share details through press releases or official online videos.
More details are expected to appear as the event date gets closer, with media coverage likely offering the first look at whatever Apple unveils during the experience.
