- Apple confirms iPhone 17 launch event for September 9, 2025, at the Steve Jobs Theater in Cupertino.
- iPhone 17 lineup expected to feature iPhone 17, 17 Pro, 17 Pro Max, and a new slim iPhone 17 Air model.
- All models rumored to include ProMotion 120Hz displays, A19 chipsets, and design upgrades.
Apple has officially announced its iPhone 17 event, scheduled for Tuesday, September 9. The event, titled “Awe Dropping,” will take place at the Steve Jobs Theater in Cupertino, California, and will begin at 10 a.m. PT (1 p.m. ET). The invitations for Apple’s event feature a glowing Apple logo, which is a big hint that they are about to announce something very important in their yearly product lineup.
iPhone 17 series anticipated to headline
Apple is highly anticipated to unveil the iPhone 17 series during the keynote. According to details reported by multiple tech sources, the lineup will include:
- iPhone 17: It will feature a larger 6.3-inch display with ProMotion support (120Hz refresh rate), replacing the standard 60Hz screen seen in previous models.
- iPhone 17 Pro and iPhone 17 Pro Max: It is said to feature a redesigned, more durable aluminum frame and a new bar-shaped rear camera module. Both Pro models are expected to run on the new A19 Pro chip for improved performance and efficiency.
- iPhone 17 Air – A rumored new model that may replace the “Plus” variant. Reports suggest it could measure just 5.5mm thick, making it Apple’s slimmest iPhone to date, while offering a 6.6-inch display and the Apple C1 modem.
Apple is expected to add ProMotion displays to all new iPhone 17 models, not just the “Pro” versions. This will make things like scrolling and animations look much smoother and more responsive on every new iPhone.
Apple Watch Series 11, Ultra 3, and SE 3 set for upgrade
In addition to the iPhone 17, Apple is expected to announce new smartwatches, the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3. The Ultra 3 is rumored to have a bigger screen and faster charging, making it a good choice for people who are into fitness and the outdoors.
Apple AirPods Pro 3 and other announcements
The event is also likely to showcase the AirPods Pro 3, which may feature an updated design, a more powerful chip, and improved functionality. Industry analysts also suggest Apple could unveil updates to the HomePod mini and Apple TV 4K, expanding its ecosystem of connected devices.
Additionally, experts believe Apple might announce new versions of the HomePod mini and Apple TV 4K. These updates would help expand Apple’s ecosystem, which is how all of its devices work together seamlessly.
Related
How to watch the “Awe Dropping” iPhone 17 event
Apple will stream its launch event live on September 9, 2025, from the Steve Jobs Theater at Apple Park. Anyone can watch it on Apple’s official website or YouTube channel. The event starts at 10 a.m. PT (1 p.m. ET or 10:30 p.m. IST in India).
