- Apple is considering acquiring Perplexity AI to boost its AI strength.
- The move could help Apple if it loses its $20B deal with Google.
- Perplexity may power Safari’s search, giving Apple a new edge in AI.
Apple may be planning a daring move to catch up as the competition for supremacy in AI heats up. According to a recent report from Bloomberg, Apple to buy perplexity, a burgeoning AI startup that is causing a stir in the search industry.
Should this agreement go through, it may represent the most significant change in Apple’s approach to AI since the introduction of Siri.
Apple to Buy Perplexity? A Bold AI Leap That Could Change Everything!
Apple’s AI Strategy May Be Chaining
Apple has remained largely silent in the AI space for years, prioritizing privacy and device optimization over ostentatious AI tools. However, that quiet might be coming to an end. With rivals like Google and Samsung releasing AI features, Apple needs to react quickly and forcefully.
Confusing AI is renowned for creating intelligent, conversational search engines that provide prompt, pertinent results. It is an AI-powered substitute for Google Search that has drawn a lot of interest from the tech community. The way people use search on Macs, iPhones, and iPads may change if Apple closes this deal.
Why It Makes Sense for Apple to Be Perplexing?
This possible move’s timing isn’t arbitrary. Apple’s $20 billion annual contract with Google may be affected by the antitrust case it is currently facing. This agreement maintains Google as Safari’s default search engine. However, Apple may have to find a new search partner or create its own if the court rules differently.
Perplexity enters the picture here. Perplexity might be Apple’s ideal backup plan, thanks to its AI-powered search capabilities. This would not only help Apple gain more authority, but it would also enable it to lessen its reliance on Google.
Enhancing Apple Intelligence
Apple unveiled “Apple Intelligence,” a suite of AI-powered features that includes a more intelligent Siri, at WWDC 2024. However, a lot of it is still being developed. Apple could advance more quickly and improve the AI features by integrating Perplexity’s team and technology into its ecosystem.
Apple may be able to change the tide with this move. AI-powered smartphones are already being marketed by Samsung and Google, but Apple has been slower to adopt these features. Purchasing Perplexity might change everything. Apple must take the lead, not just catch up.
Apple’s decision to acquire Perplexity could be a significant turning point rather than just another acquisition. It provides Apple with a clever AI search engine, a fallback option if the Google deal falls through, and a means of regaining its position as a genuine leader in AI.
For consumers, this could portend a time when the iPhone offers a next-generation experience, Safari becomes more intelligent, and Siri becomes more helpful. One thing is certain: whether this deal is completed, Apple will purchase. The term “perplexity” may usher in a new era for Apple’s AI development.
