This time at Zenvolution (the launch event), Computex 2016, Asus announced their new generation of the Asus ZenFone series: The ZenFone 3, ZenFone 3 Deluxe, ZenFone Ultra.
This lineup seems worth the wait, bringing utter brilliance in design and build quality, along with a saga of new features and a pocket friendly price range: from $249 to $499. Bringing all these impressiveness aboard, Asus is surely to compete along with the rest in the market, targeting success directly.
Asus ZenFone 3
The ZenFone 3 is the most basic from the brothers, seemingly an entry-level but surprisingly not one. For $249, it appends more than enough value, commencing with the design and build quality. Matching shoulders along with the rest in the market, the ZenFone 3 brings an extravagant brushed metal and gorilla glass glass design combination. It also brings curved glass aboard, making it feel awesome in hand.
Seems like Asus has been seeking inspiration from other companies and the changes they implement. For example: moving the volume rockers on the side and adding a simple fingerprint scanner at the back, sourcing inspiration from LG’s design changes.
Here’s a list of the specifications from the Press Release:
[su_quote]
ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects 2nd generation laser, phase detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.
ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm Snapdragon 625 octa‑core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, an integrated X9 LTE modem, and 802.11ac MU-MIMO Wi-Fi connectivity — PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just a fraction of a second.[/su_quote]
Asus ZenFone 3 Deluxe
With only a 4.2mm thick sides and a curved metallic back, the Asus ZenFone 3 Deluxe brings another unique piece of design with finely hidden bits of plastic. It comes with 3 different colours black, gold and Chi (electric blue).
It comes aboard along with an AMOLED 5.7 inch Full HD beautiful screen. However, Asus is proud that the Zenfone 3 Deluxe offers 100% off the NTSC colour space, which implies, the colour accuracy of the screen should be amazing. The phone also brings an Always on mode like LG G5 and Samsung Galaxy S7 lineup.
Again, here’s the specs and more information from the press release:
[su_quote]
Inside, ZenFone 3 Deluxe has a powerful Qualcomm Snapdragon™ 820 Series processor, Adreno™ 530 GPU, and integrated X12 LTE modem, as well as up to 6GB RAM to deliver the best performance and fast connectivity for demanding apps, games, and media.
ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features 3-axis electronic image stabilization for steady 4K UHD videos. Coupled with an ASUS TriTech autofocus system that automatically selects 2nd generation laser, phase detection, or continuous autofocus to provide accurate and nearly instant 0.03-second focusing and subject tracking, as well as exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos.
ZenFone 3 Deluxe has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times and a reversible USB 3.0 Type-C port that makes connecting charging and accessory cables effortless.[/su_quote]
Asus ZenFone 3 Ultra
https://www.youtube.com/watch?v=RJAggN4sVXM
Probably serving as the biggest device right now, exceeding the Xperia ultra as well, the Zenfone 3 Ultra brings a 6.8 inches screen, growing nearly as large as a tablet! The phone brings an LCD screen at 1080P Full HD resolution. The phone is set to start at $479.
Read out more on the specs below from the press release:
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It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround sound with DTS Headphone:X.
Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the user’s finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.[/su_quote]
All of these devices seem to look amazing for their price tag! What are your thoughts on them? Let us know in the comment section below!
