Global smartphone sales took a hit in the first quarter of 2020 due to the ongoing COVID-19 pandemic and the economic constraints it brought on-board. Market research agency Gartner Inc posted a report stating that smartphone sales have dropped by 20.2% in the first quarter of this year itself.
According to Anshul Gupta who is a senior research analyst at the firm, the ongoing COVID-19 caused one of the worst declines in smartphone sales ever recorded. He added that the ongoing situation because of which Apple and leading smartphone manufacturers in China face unprecedented impact adding to it, the global pandemic reduced consumer spending at large.
With that being said, all of the top five smartphone companies around the globe saw a steep decline in the sales except Xiaomi whose aggressive online sales channel offers it a triumphing position recording an increase of 1.4% in terms of smartphone sales in Q1 2020 when compared to the sales made in Q1 2019.
Talking about Samsung, it faced the second steepest decline at 22.7% recording an overall sales of 55.33 million units in Q1 2020 as compared to last year. Even with that, Samsung managed to stay in the first position securing a total of 18.5% of the market share globally. The report includes how Samsung’s not-so-dependence on China and many of its manufacturing units being outside of China, the company was able to steer away from even massive decline.
Chinese bigwig Huawei reported the biggest decline in sales at 27.3% in Q1 2020 with 42.5 million units when compared to 58.43 million units sold last year in this same period. Huawei has manufacturing units based in China which created a massive decline and, the company still has a challenging year ahead as its smartphones are stripped away with Google Mobile Services (GMS) and use Huawei Mobile Services (HMS) which might not be able to entice international markets.
Apple reported a decline in sales at 8.2% which is less than any other brand on the top five list. The Cupertino-based company shipped over 40.92 million units in the first quarter this year whereas it was able to ship a whopping 44.56 million units in Q1 last year. As the Gartner’s report points out, it is due to the ongoing COVID-19 pandemic because of which the company suffered supply chain issues and also because of the closure of its stores.
Apple reportedly would have recorded a momentous growth, however, consumer spending was severely impacted in February and it was only in March when the production at Apple began to return to normalcy.
Lastly, Oppo recorded a whopping 19.1% drop in the sales as of Q1 2020. It reported over 23.94 million units sold over 29.58 million units sold last year in the same quarter. Again, Oppo’s strong suit of offline sales channel was severely hit by the increasing work at home trend plus the consumer spending was staggered causing such a decline in overall sales.
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