- After years of user requests, Meta is reportedly working on a dedicated Instagram app optimized for iPad.
- iPad users currently rely on a scaled-up iPhone version or the web app, which lacks proper optimization for the tablet's larger screen.
- An official Instagram for iPad could include support for landscape mode, multitasking, and a more intuitive interface — enhancing both user and creator experiences.
For over a decade, iPad users have been waiting for a dedicated Instagram app that makes full use of the iPad’s larger screen. And now, it seems their wait might finally be coming to an end. Meta is actively developing an official version of Instagram for iPad, a long-requested feature that could dramatically improve the Instagram experience on Apple’s tablet.
The frustration of using Instagram on iPad
Right now, using Instagram on an iPad is… less than ideal. The only official option is to download the iPhone version of the app, which simply scales up to fill the iPad’s screen. That means blurry visuals, awkward navigation, and no real optimization for multitasking or landscape use.
Though the web app on Instagram has gotten better over time and features such as Stage Manager provide a somewhat improved multitasking experience, it is still far from what people want. A dedicated Instagram for iPad app would fix this, providing a smoother, more immersive way to scroll, post, and interact on the platform.
Why now? TikTok, tariffs, and timing
So, what’s changed? Why is Meta finally considering building an iPad version of Instagram after years of saying it wasn’t a priority?
According to The Information, the sudden shift might have something to do with the uncertain future of TikTok in the U.S. With lawmakers pushing a “divest or ban” bill and increasing pressure on TikTok’s Chinese parent company, ByteDance, Meta could be seizing the opportunity to strengthen its own position in the short-form video market, particularly Reels.
If TikTok becomes less accessible or even banned, millions of users, including creators, might look for a new home. Optimizing Instagram for as many devices as possible, including the iPad, could make Meta’s app a more attractive option.
Adam Mosseri’s past resistance
Instagram head Adam Mosseri has publicly addressed the lack of an iPad app multiple times. Back in February 2022, he responded to tech YouTuber Marques Brownlee, saying, “It’s still just not a big enough group of people to be a priority.”
Even in 2023, Mosseri doubled down: “Not working on it right now. I think it’s a good thing to do at some point. But we have only so many people working at Instagram, so we’ve got to pick the most important things to do to improve Instagram at any given moment. And right now, it’s not quite making the cut.”
What a native Instagram for iPad could mean
An official Instagram app for iPad could unlock several long-awaited features and quality-of-life improvements:
- Optimized Layout: No more stretched-out interface — expect better navigation and a more intuitive UI.
- Landscape Mode: Ideal for browsing photos and Reels in widescreen.
- Multitasking Support: Full integration with iPadOS features like Split View and Stage Manager.
- Enhanced Creator Tools: Easier content editing and scheduling for creators using iPad as their main device.
For both casual users and influencers, a proper iPad app would significantly improve the overall experience.
