Oneplus may not be a standard household brand yet, but Oneplus is now anticipating that its global smartphone sales will reach between 3 and 5 million units this year. Not bad for a small company with only one Smartphone on the market right now. The video report from Bloomberg contains some interesting information about the growing Chinese manufacturer.
And, Canalys research is suggests that Europe and North America sales make up for the bulk of Oneplus, unlike Chinese rivals like Xiaomi. So with that said, you can say that the controversial invite system has worked out for the company. Allowing to keep control over stock and costs while still meeting foreign demand. East Asia is good for 39 percent of the total amount of sales, while India, the company’s next target market with its own dedicated invite system, has already grabbed a 7 percent share.
Speaking about growth, Oneplus is looking to Silicon Valley to help the company expand to new markets. Rather than seeking additional funding, co-founder Carl Pei says that the company is lean enough to turn a profit, Oneplus is looking for experienced senior staff to help and push the company forward. Oneplus aims to become a platform host for software developers within the next five years. And with OxygenOS, this could be the starting point for this.
Unfortunately, we don’t know much else about these upcoming phones, but they could be key if OnePlus is to push through the 3 million sales mark by the end of 2015. The reports also says that two new Oneplus smartphones are heading to us this year. The flagship Oneplus Two will arrive in the third quarter this year, and the other unspecified cheaper model will arrive by the end of the year. It is unfortunately that we don’t know anything about the upcoming phones yet, but those phones could be key if Oneplus wants to push through the 3 million sales mark by the end of 2015.
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