- Airtel will discontinue its music streaming service, Wynk Music, later this year, ending a 10-year run since its launch in 2014.
- Existing Wynk Premium subscribers will be transitioned to Apple Music, with exclusive offers as part of Airtel's new partnership with Apple.
- Wynk Music reached 100 million app installs by 2019 and introduced features like Dolby Atmos in 2022, enhancing the user experience.
Airtel will be discontinuing its online music-streaming platform, Wynk Music, later this year, after a 10-year journey from its commencement in 2014. This decision seems to be the effect of Airtel’s latest deal with Apple, where all the subscribers of Wynk Premium will be migrated to Apple Music, with exclusive offers.
Right after its release, Wynk Music started gaining huge success in 2019, the streaming service reached the milestone of 100 million installations of its application. This achievement came with Spotify’s entry into the Indian music market, when it joined other players like Apple Music, which had already started operations in India since 2015.
It further added feathers in 2022 when Airtel launched Wynk Studio and introduced Dolby Atmos to further enrich the audio experience of its subscribers without any extra cost. The move just proved how serious Airtel is about offering quality music content to its subscribers.
As Wynk Music prepares to wind down, Airtel has ensured a smooth transition for its Wynk Premium users. These subscribers will soon be notified about exclusive offers for Apple Music, allowing them to continue enjoying premium music content.
Airtel has confirmed that all Wynk Music employees will be retained within the broader Airtel ecosystem, ensuring no job losses as a result of the platform’s closure.
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What’s next for Wynk Music & Airtel and its subscribers?
Further to the end of Wynk Music services, Airtel is focusing on working with Apple to ensure a seamless transition of its music-loving customers. The association assures more opportunities and a broader scope of content for the previous Wynk customers, thereby enhancing the music streaming experience for them in general.
