- Amazon Alexa+ now offers a browser-based chat experience at alexa.com, letting users type commands and manage tasks without using voice.
- With over 10 million active users, Amazon Alexa+ is seeing nearly three times higher engagement compared to the older Alexa experience.
- Unlike general AI tools, Amazon Alexa+ focuses on real-life actions like shopping, calendars, smart home control, and everyday planning.
Amazon is slowly changing what Alexa really is. With the launch of a dedicated web page at alexa.com, users can now access Amazon Alexa+ directly from a browser. If you already have early access, all you need to do is sign in with your Amazon account and start chatting.
This update matters. Alexa is no longer only a voice assistant sitting inside a smart speaker. It now works like a full AI assistant on the web, similar to ChatGPT or Google’s Gemini, but with a different goal.
Alexa+ web experience steps into the AI
Until now, Alexa has mostly depended on voice. With Amazon Alexa+, users can type instructions, upload files, and manage things quietly without speaking. Amazon also redesigned the Alexa mobile app. The app now opens straight into a chat screen. It feels simple and direct.
You can share calendars, emails, and even documents. This makes Alexa easier to use during work hours or in places where speaking is not comfortable. Amazon says over 10 million people already use Amazon Alexa+. What stands out is how often they use it.
Users interact with Alexa+ almost three times more than the older version. Around 97% of Alexa-supported devices already work with the Plus version, so most users do not need new hardware. This shows that people actually find value in it, not just trying it once and leaving.
Most AI tools focus on writing, ideas, or answers. Amazon Alexa+ focuses on everyday actions. It can manage family calendars, update to-do lists, add groceries to Amazon Fresh or Whole Foods carts, control smart home devices, book dinner tables, and help plan simple outings.
Amazon says 76% of Alexa+ usage involves tasks that other AI tools cannot really handle. This is where Alexa stands apart. It is not trying to be everything. It tries to be useful.
Overall, if you already live inside the Amazon ecosystem, Amazon Alexa+ fits naturally. It is not flashy or oversmart. It feels more like a helper than a chatbot. It may not replace other AI tools for writing or research, but for managing daily life, it quietly does its job.
