- Apple and ISSEY MIYAKE have collaborated to create iPhone Pocket, a 3D-knitted accessory inspired by the “a piece of cloth” design concept.
- Crafted in Japan, iPhone Pocket features a flexible ribbed textile that expands to fit any iPhone and small essentials like AirPods or cards.
- Available in short and long strap styles, iPhone Pocket can be handheld, tied to a bag, or worn on the body.
Apple and Japanese fashion brand ISSEY MIYAKE have teamed up to launch the iPhone Pocket. Wondering, what’s that? Well, it’s a sleek and flexible accessory that rethinks how users carry their iPhone and other essentials. This minimalist design piece blends tech and fashion, and will be available starting Friday, November 14 through select Apple Stores and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
A collaboration between technology and textile innovation
The iPhone Pocket represents a rare collaboration between Apple and ISSEY MIYAKE, a brand celebrated for its experimental fashion and textile craftsmanship. Drawing from ISSEY MIYAKE’s “A Piece of Cloth” philosophy, the accessory uses a unique 3D-knitted design that flexibly fits any iPhone model while holding essentials like AirPods, cards, or keys.
The iPhone Pocket, basically crafted in Japan, features a ribbed open-knit design inspired by ISSEY MIYAKE’s signature pleats. This flexible structure wraps snugly around the iPhone and subtly expands to reveal items like cards or AirPods when stretched. It can be handheld, attached to bags, or worn on the body, giving users multiple styling options.
Design philosophy
According to Yoshiyuki Miyamae, Design Director at MIYAKE DESIGN STUDIO, the partnership shows a shared focus on openness and self-expression.
The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use, Miyamae said. It explores the concept of the joy of wearing iPhone in your own way.
Molly Anderson, Apple’s Vice President of Industrial Design, emphasized the natural bond between the two brands.
Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight, Anderson said. The iPhone Pocket is a clever extra pocket that complements our products beautifully, while its color palette lets users personalize their combinations effortlessly.
Product details and color options
The iPhone Pocket comes in two distinct styles, a short strap design and a long strap design, each crafted to suit different wearing preferences.
- Short strap design: Available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
Retail price: $149.95 (U.S.) - Long strap design: Available in sapphire, cinnamon, and black.
Retail price: $229.95 (U.S.)
iPhone Pocket availability and shopping experience
Customers can purchase the iPhone Pocket starting November 14 at select Apple Store locations and on apple.com in the listed regions. Apple Store Specialists will give personal help with choosing colors and strap lengths, and offer style tips for using the iPhone Pocket in everyday life.
