Apple has been working on its mixed reality technology for some time now. According to Bloomberg’s Mark Gurman, Apple has reportedly started trademarking the title ‘xrOS’ for the software used on its mixed reality Apple Apple AR/VR headset in many countries and is fighting for the same in the U.S. as well. It was formerly known as “realityOS”, however, the Cupertino-based giant wanted to define the term well and that’s where ‘xrOS’ came into play.
Apple files trademarks for ‘xrOS’
The moniker for the software has been changed internally. As per Engadget, a shell corporation called Deep Dive LLC has trademarked the term ‘xrOS’ in the EU, the US, the UK, Canada, Japan, Ukraine, Mexico, Asia, and Australia. Conveniently, the term was a trademark for use on ‘head-mounted displays’ and ‘ virtual reality and augmented reality experiences’ and thus, Apple is working on gaining their hands on the moniker as well.
It remains unclear if Apple is behind those filings as the tech juggernaut has been known to file trademarks and more from shell companies.
RealityOS or rOS was formerly used to define the software, however, Apple soon realized that the moniker is itself generic. The term ‘XR’ (in xrOS) defined extended reality which is what Apple is trying to do with its upcoming mixed-reality headsets. It will augment the virtual and reality and stitch them together to create a wholesome experience. Users will be able to access Maps, Messages, videos, and more on their devices. You can even FaceTime someone all within a virtual reality.
Scheduled to launch sometime in mid-2023, some reports mention WWDC 2023 when the headset will be launched and against Meta’ Quest Pro and Microsoft HoloLens. Apart from that, the headset is expected to be pricier, fetching tags worth $2,000 to $3,000 as per Gurman although Apple hasn’t confirmed the same yet.
The headset will have the best cameras in the segment for AR and the best displays for VR. it will have Mac-level computing prowess thanks to two processors under the hood.
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