- iOS 17.5 beta 2 introduces direct app downloads from developers' websites for EU iPhone users, bypassing the App Store.
- The Digital Markets Act drives this change, requiring Apple to relax its app distribution rules within the EU.
- While developers save on Apple's "Apple Tax," they still pay a 0.50 euro Core Technology Fee for each app installation over one million in the EU.
The latest iOS 17.5 beta 2 release is out, an update that Apple has aimed at app EU developers. This transformational update grants the ability to the consumers to download the apps directly from the website of developers, which bypasses the typical store channel.
iOS 17.5 Beta 2: Direct App Downloads from Developer Sites Now a Reality
The main driver for this transformation is the DMA – Digital Markets Act, a law designed by the European Union to promote a fairer digital marketplace. They introduced this regulation to force Apple to relax its strict rule over app distribution, which is a regulation shift that has not been seen elsewhere.
- Direct App Downloads from Developer Websites: This update for the first time allows EU users the opportunity to download and install apps directly from author websites. This not only increases the variety in choice but also provides a way around store limitations.
- Stringent Developer Criteria: To protect user interests and preserve the quality of apps, the condition for other developers to distribute apps outside the App Store.
- Membership Requirement: Minimum of two consecutive years of active membership in the Apple Developer Program.
- App Performance: The ability to demonstrate one million iOS apps’ use in the EU during the past 12 months.
- Transparency Commitment: For instance, specific and understandable data collection and privacy guidelines.
- User Support Infrastructure: Instillation of comprehensive customer service, refund policies, and App Store management mechanisms apart from the App Store.
- Reduction in Revenue Sharing: Allowing app downloads directly from developers’ websites eliminates the need to pay the usual “Apple Tax,” which Apple costs at a minimum on purchases through the App Store.
- Core Technology Fee: With that independence, the developers need to pay a 0.50 euro Core Technology Fee for each of the installations of the app over one million in the European Union at least for the last year. Permits are issued to charitable entities, accredited educational organizations, and government bodies.
Related
Overall, the current version of the direct download option is exclusively meant for use by EU consumers, but it can be a trendsetter for the change in app distribution regulations around the world. It follows a crucial step of building up a more open and flexible mobile app ecosystem, probably making iPhone users globally more flexible and free in their decision-making.
