- OnePlus ends its five-year Hasselblad partnership, moving to an independent imaging strategy.
- The upcoming OnePlus 15 will debut the OnePlus DetailMax Engine, a new in-house photography platform.
- OnePlus promises its most detail-rich and natural photos yet, setting a new standard for mobile photography on its flagship device.
OnePlus is ending its five-year partnership with camera company Hasselblad. For its next flagship phone, the OnePlus 15, the company will use its own in-house camera technology called the OnePlus DetailMax Engine.
The end of the OnePlus-Hasselblad collaboration
Since 2021, OnePlus and Hasselblad have worked together to improve the color, light, and overall look of photos taken on OnePlus phones. This partnership was praised by many for bringing professional-level color and more realistic images, which made the photos look much better.
OnePlus co-founder Pete Lau said the partnership with Hasselblad was more than just a technical deal. It was a mutual learning journey that helped OnePlus improve its camera technology. However, he confirmed that the partnership has now ended because OnePlus wants to develop its camera technology completely on its own.
Introducing the OnePlus DetailMax Engine
The new OnePlus DetailMax Engine is the company’s own camera system. It is designed to take photos that are clear and realistic without using artificial or overly-processed effects. Instead, it uses smart software to keep the fine details and textures in the picture.
This technology was developed by focusing on how people actually use their phones, especially how they zoom in on photos to look at details. The DetailMax Engine is designed to make sure that images stay sharp and accurate even when you zoom in for a close look.
According to OnePlus, early tests show that the new technology major improves the sharpness and detail in photos. The company emphasized that the goal of this innovation is not just to add more impressive specs, but to meet what users actually want, natural-looking photos with rich detail.
Looking ahead to the OnePlus 15 with DetailMax Engine
The OnePlus 15 will be the first phone to use the new DetailMax Engine. While OnePlus has not yet shared all the camera details for the phone, the company has stated that it will deliver the clearest and most realistic photos and videos of any OnePlus device so far.
In a community post, OnePlus has thanked Hasselblad for its valuable input in improving the company’s photography. Now, with the new technology coming to the OnePlus 15, users can expect a stronger focus on clear, realistic photos and a camera system that is designed for how people actually use it.
