- Google Pixel 10 Pro Fold teased with a clever campaign focusing on the simple act of opening the phone.
- Official launch set for August 20, alongside Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL models.
- Rumors suggest possible release delay for the foldable due to complex production requirements.
The Pixel 10 Pro Fold teaser has been released by Google, and unlike previous marketing pushes, this one keeps things understated. The short clip, which reuses the background music from the earlier campaign, opens with the device being unboxed. The central moment comes when the handset unfolds, revealing its larger display.
Opening the phone is really the heart of the teaser. While devices like the iPhone stay the same size no matter what, Google’s foldable offers something Apple’s lineup still doesn’t—a screen that can instantly expand into a larger display. By narrowing in on this single motion, Google is showing that foldable phones aren’t just a flashy idea, but a useful and lasting innovation.
Google Pixel 10 Pro Fold teaser with a clear message
The short video uses the same background music from the previous promo, but the tone is softer. It starts by showing the phone coming out of the box. Then there’s the actual part that matters, the folding open of the screen. That’s basically the whole idea.
Google is using this to show the one thing its phone can do that iPhones cannot. The iPhone is nice to look at, but it can’t open up into a bigger display. This is Google’s way of reminding people that foldables are not just a gimmick.
Launch date and full lineup
Google has confirmed that the Pixel 10 Pro Fold will be officially unveiled on August 20, 2025. The launch event will also introduce the standard Pixel 10, the Pixel 10 Pro, and the larger Pixel 10 Pro XL.
While official pricing details have not been disclosed, industry expectations suggest the costs will be similar to last year’s Pixel models across North America, Europe, and India.
There is talk that the foldable might hit stores a bit later than the other models. Foldable phones take more time to produce and that’s probably why. It is not a big shock for anyone following the foldable market. But if you want the fold model, maybe expect a small delay.
Why Google’s approach works
The way Google has done it feels deliberate. They are not shouting specs or showing dozens of features. Just showing the action of opening the phone is enough to get people talking. It’s a calm type of marketing, but it still works. The Google Pixel 10 Pro Fold is clearly meant to be the star of the lineup this year.
This teaser shows Google is confident. They know they have something unique compared to most phones on the market. And they are making sure people see it without making too much noise. The wait until August 20 might feel long for fans, but from the way things are going, the hype is already building.
