- YouTube Premium's individual and family plans in India have received significant price increases for the first time since their launch in 2019.
- YouTube Premium family plan now costs Rs. 299 per month, up from Rs. 189, marking a substantial 58.2% increase.
- The student plan has seen a 12.65% price increase, now costing Rs. 89 per month instead of the previous Rs. 79.
The online video streaming platform YouTube has announced a price hike for its premium service, YouTube Premium, in India—the first significant increase since its launch in India in 2019. The revised fees impact individual, family, and student subscription plans and will see hikes between 12.65% to 58.2%.
New pricing for YouTube Premium plans
- Individual Plan: The YouTube Premium individual plan, which originally launched at Rs. 129 per month, has been increased to Rs. 149. This represents a 15.5% hike in the monthly subscription fee.
- Family Plan: The YouTube Premium family plan, which allows sharing with up to five family members, has seen a significant price increase from Rs. 189 to Rs. 299 per month. This is a 58.2% hike, making the plan more valuable for families with multiple users.
- Student Plan: The student plan, which was previously priced at Rs. 79 per month, has been increased to Rs. 89, a 12.65% rise. This plan remains the most affordable option, offering access to Premium features at a discounted rate for students.
| Plan | Old price | New price |
| Individual (Monthly) | ₹129 | ₹149 |
| Student (Monthly) | ₹79 | ₹89 |
| Family (Monthly) | ₹189 | ₹299 |
| Individual Prepaid (Monthly) | ₹139 | ₹159 |
| Individual (Annual) | ₹1,290 | ₹1,490 |
What YouTube Premium offers
YouTube Premium provides an ad-free viewing experience, background play, and offline downloads for videos on YouTube. Subscribers also gain access to YouTube Music Premium and all YouTube Originals.
Company’s justification for the price hike
YouTube has stated that the price hike is necessary to continue delivering high-quality services and features. “We don’t make these decisions lightly, and this update allows us to continue to improve Premium and support the creators and artists you watch on YouTube,” the company explained.
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Important information for existing subscribers
Current YouTube Premium subscribers have started receiving emails notifying them of the price changes. Subscribers need to agree to the new pricing by their next billing date in September. If no action is taken, their subscription will end before the new prices take effect in October. You can find more details on the official website at youtube.com/premium.
This price adjustment reflects YouTube’s efforts to enhance its premium service while supporting content creators on the platform. However, the steep increase, especially for the family plan, may lead some users to reconsider their subscription options.
