- Airtel partners with Perplexity to offer a 12-month free subscription to Perplexity Pro for all 360 million customers across mobile, broadband, and DTH services.
- Perplexity Pro, valued at ₹17,000 annually, provides AI-powered search with advanced features like GPT-4.1 access, deep research, file analysis, and image generation.
- Airtel customers can activate their free Perplexity Pro subscription via the Airtel Thanks App, making AI-driven answers and productivity tools more accessible than ever.
One of India’s largest telecommunications companies, Bharti Airtel partners with Perplexity, a next-generation AI search platform, to improve digital experiences for its large user base. As part of the collaboration, Airtel is giving all mobile, broadband, and DTH customers a free one-year subscription to Perplexity Pro.
Airtel’s new partnership with Perplexity aims to give 360 million users fast, accurate answers using advanced AI. The free one-year Perplexity Pro subscription is available through the Airtel Thanks App.
What Is Perplexity Pro?
Perplexity is a smart AI search tool that changes how we explore the web. Instead of showing a list of links like regular search engines, it gives clear, direct answers backed by research, making online searches faster and easier to understand.
The Perplexity Pro version offers advanced features for professionals and high-frequency users, including:
- Access to top-tier AI models like GPT-4.1 and Claude
- Deep research capabilities
- File uploads and document analysis
- Image generation
- Model selection
- Perplexity Labs for creative experimentation
Globally, a Perplexity Pro subscription is priced at approximately ₹17,000 per year. With this partnership, Airtel customers can now enjoy these features at no additional cost for 12 months.
A first-of-its-kind AI partnership in India
This is Perplexity’s first partnership with an Indian telecom company, showing how AI tools are becoming more important in daily digital life.
Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, said:
“We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first-of-its-kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”
Aravind Srinivas, Co-founder and CEO of Perplexity, added:
“This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”
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Transforming everyday digital interactions
This AI upgrade is expected to change how Airtel users access and use information. Whether it’s a student in Rajkot doing research, a homemaker in Kanyakumari making decisions, or a professional planning a trip, Perplexity Pro gives fast insights and automates tasks through its easy-to-use interface.
How to activate the offer
All Airtel users can get this offer by logging into the Airtel Thanks App, where they’ll be guided to activate their free 12-month Perplexity Pro subscription.
