Nothing Ear 1 is launching in India just like other parts of the world. However, its international pricing was confirmed by ex OnePlus co-founder Carl Pei who is the founder of Nothing. As per the latest update, the Indian pricing has been revealed now and it is far cheaper than its international counterpart.
Nothing ear (1) will be available on Flipkart in India for a price tag of Rs 5,999/-. To put things into context, the U.S. and U.K. pricing for the TWS earbuds are $99 and GBP 99 respectively. Apparently, the Indian pricing is almost 20 percent cheaper at Rs 5,999/-. In an exclusive interview with Manu Sharm who is the VP and General Manager at Nothing along with YouTuber Technical Guruji, Nothing believes that they are charging an aggressive price tag in the Asian country to get to a larger customer base who can afford it.
The Nothing ear (1) brings Active Noise Cancellation (ANC) using three state-of-the-art microphones. It will be totally transparent which is probably one of the unique selling points. The TWS earbuds will be available on Flipkart and will be launched on July 27 at 14:00 BST i.e. 18:30 IST.